🌱 Homegrown · A head-start program for new local businesses · Soddy-Daisy & Chattanooga, TN

Just starting out?
Let's get you set up right.

Homegrown is a little program I run for a few brand-new local trade & service folks — I get you the whole professional setup: a website, showing up on Google, a Facebook page, your first ad, and me in your corner on the business side. In trade for your trade — a project or an ongoing service, matched fairly to what you do.

Apply now

Only a couple spots. I pick folks myself.

Who's behind this

Cindi Sanden

with Nate · Sanden Solutions

I'm Cindi Sanden. My husband Nate and I run Sanden Solutions — a real marketing-and-websites shop right here in the Soddy-Daisy / Chattanooga area. I've been in marketing 20+ years and around the local small-business world a long time, and honestly, helping somebody who just took the leap get on their feet is my favorite part of the job. Homegrown is me pointing all that at your business.

And this isn't just talk — building websites and getting local businesses found online is what we do for paying clients every day. The same work I'll be doing for you, you can see for yourself:

Our shop & client work → Awaken Travels → Keep Soddy-Daisy Beautiful →

A few of the sites we've built — real businesses and organizations, right here at home.

What you get

All of it done for you — not handed to you as homework.

🌐

A real website

Built, written, and launched for your trade. Works great on phones and easy for folks to reach you. ($2,500–$4,000)

📍

Google Business Profile

Set up so you turn up in local "near me" searches and can start collecting reviews. ($500–$800)

📘

Facebook page

Set up, branded, and ready to post. ($350–$500)

🎨

A simple logo & clean look

Colors and a style that make you look established. ($500–$1,000)

🚀

Your first ad campaign

Built, aimed at your local area, and launched together. ($750+ to set up)

🧭

Me, one-on-one

Pricing & quoting, asking for reviews, following up, getting referrals — the stuff nobody hands you a manual for. ($150–$250/hr)

💬

Ongoing help

Bring me your real questions as they come up. (hard to put a price on)

🤝

Somebody in your corner

A vote of confidence from somebody who's been doing this a long time, and folks I can point your way. (goes a long way)

All told, that's $6,000–$9,000+ of work

Plus the part that isn't on the list: walking into your market already looking like the pro you're working to be.

What you do — your side of the trade

Here's the honest half of the trade: instead of paying in cash, you pay in the thing you're good at — sized to match what you're getting.

Homegrown is for service businesses — folks who do hands-on work (cleaning, lawn care, trees, handyman, painting, hauling, and the like). Because your side of the trade is your work, it's not a fit for product or retail businesses.

You put your trade to work at our home here in the Soddy-Daisy area — whatever your specialty is. What that looks like depends on your line of work — some trades are a one-time project, others make more sense as an ongoing service, and either way it's sized to fairly match the setup you're getting:

✓ A one-time project — fencing, tree trimming, a handyman punch-list, a landscaping refresh, a deep clean, window washing, organizing a garage or closets — your call, your skill.
✓ Or an ongoing service over an agreed stretch of time — the kind of trade that's naturally recurring, like lawn care through the season or housekeeping every couple weeks.
✓ Either way, we agree on the scope (and, if ongoing, how long) up front and in writing, so it's fair both ways — no surprises, no "well, while you're at it."
✓ You do it the way you would for a paying customer — because that finished work becomes your first before-and-after photos, your first review, and your first "you gotta call this person."

Think of it as the proof you can do the job — and while you're doing it, I'm building everything else on the business side.

How Homegrown works

You reach out

The quick form below — about five minutes.

I pick a few

I choose folks personally.

We sit down

Map your brand and figure out the project together.

We both get to work

I build your setup while you do the project — same time.

You go live

Everything launches and I stick around to help.

You give a day or two of the work you already know how to do. You walk away with a real business setup and somebody who's done this a hundred times helping you not stumble. It's not a discount and it's not charity — it's a head start most folks never get offered.

Apply for Homegrown

Tell me a little about your business and why you want in. I only take a few, and I pick them myself.

Just starting out? Let's get you set up right.